“One of our three custom die cutting machines”

“Die–cutting is a great way to have your printed piece stand out from the crowd. … Die–cutting is the process of cutting a piece of paper or material to a custom shape and size. It is created by using a sharp steel blade which is formed into a specific shape, then cut through the paper.”

“The Die Cut – Your Cookie Cutter to Creativity

A die cut is created by using a sharp steel blade formed into a specific shape, then used to cut through the paper. Think about how a steel cookie cutter would work; just substitute the dough with paper. The shapes for die cutting are nearly limitless—circles, squares, holes, curves, stair-stepped, rounded corners, sharp points, just to name a few. The die cut form, or “die”, is customized to your artwork, and it creates a very crisp, smooth edge that can include fine detail and a very distinctive look. Standard blades can only cut straight lines. Hear one of our print consultants explain the process.”